One potential response to this argument is this: why not grant exclusive rights to the idea forever? After all, isn't this what we do with other property? If I invest the time required to grow a carrot, someone can't take it away from me just because he waited a certain amount of time. It's not like I have a monopoly over the carrot business -- anyone can grow his own carrot. Likewise, if you grant me rights on my novel forever, it's not like I control the whole book industry. Write whatever you want, just hands off my book.
The problem with this argument is that carrots and other physical goods differ from novels and other intellectual goods in the following sense: if you take my carrot, I no longer have the ability to enjoy it. On the other hand, you can copy my novel without affecting my ability to read the original.
Put another way, the primary social cost of intellectual property protection is that it allows patent / copyright holders to sell a good for greater than its marginal cost. This is bad because you'll end up with situations in which I value a recording of a song at (say) $5, it would cost society $0 to give it to me (just copy the file), but I'd have to pay $10 to buy it (the price the copyright-holder sets). Under this regime, I won't by the song, and society loses $5 of value ($5 - $0: the surplus from my being able to listen to the song).
Intellectual property policy is a balancing act: You want to make patents last long enough to properly incentivize innovation, but the longer they last the more value society loses to monopoly pricing (e.g., having to buy songs for more than they cost to produce ($0)).
How do you strike a balance? One thing to consider is that the benefit to the creator of the marginal year of exclusivity declines exponentially (in the real sense of the word). Why? Well, how much is $1 delivered in 100 years worth to you today? Here's another way to phrase the same question: how much would you have to put into a bank today such that after 100 years you'd be able to withdraw $1? Suppose the interest rate were 5% -- if you invested x today, after 100 years, you'd have:
= x * 132
Set that equal to $1 and solve for x and you get:
Since money you get 100 years from now is worth so little today, the promise of such money is probably not a significant incentive for today's innovators. E.g., even if holding a copyright confers $100k / year of benefit, you're missing out on less than $1k if its duration goes from 100 years to 99 years (and therefore reducing copyright protection from 100 to 99 years is unlikely to deter you from completing whatever invention you're working on).
Of course existing copyright law is even more absurd: you get exclusivity for your whole life plus 70 years!
While reducing the length of copyright is pretty uncontroversial, there are those who'd like to go even further, perhaps eliminating the concept of intellectual property altogether.
The thought is this: the standard argument in favor of intellectual property makes an empirical claim: without intellectual property protection, innovators will not be sufficiently rewarded for their innovations. To what extent is this claim true?
Consider Starbucks -- it probably took a lot of time and effort to perfect the idea of an upscale coffee shop, figure out a branding / marketing strategy, find ideal locations for branches, etc. Anyone can take advantage of this work for free, yet Starbucks has done just fine without having a patent on the idea of an "upscale coffee shop".
Why? Because their first-mover advantage already rewarded their investors sufficiently. This is the way innovation works outside the intellectual property system -- someone thinks of a good idea and uses it to start a business. Potential competitors notice he's making money, decide to copy him, and gradually competition drives the price down. Eventually no further competitors enter the industry, and prices settle at an equilibrium. Why wouldn't a similar process reward innovation in contexts traditionally policed by intellectual property laws?
Another example: Napster. Napster certainly seems like a slam dunk for proponents of intellectual property rights -- how can musicians make any money if everyone is stealing their music for free? Society certainly benefits by incentivizing musicians, but society would also have benefited by forcing record studios to compete with Napster.
Once a song is recorded, a record label adds essentially zero value by duplicating it (since anyone can duplicate it for free). By letting the record labels make money via a service that adds no value, we didn't give them any incentive to create value via an iTunes-like solution.